Commenting on the gig, Björk said: "Too
often battles being fought for nature turn into
something negative and into mudslinging. We
will not go that way, we are not saying that this
and that is forbidden, we are rather asking 'what
about all these other possibilities?' The 21st
century is not going to be another oil century but
rather a century where we need to recycle, think
green and design both power plants and our
surroundings in harmony with nature."


The event will raise awareness of the destruction
of Iceland’s cherished natural landscape (the
largest unspoilt wilderness left in Europe),
through increasingly invasive aluminium
smelting activity, and a new book by Andri Snær
Magnason, Dreamland: a self help manual to
a frightened nation, that details the destructive
behavior from an intelligent point of view and
suggests what can be done to rectify such
massive problems.
The book, a best-seller in Iceland, is published
in English next month by Citizen Press and has
already attracted worldwide attention due to its
radical style, in the vein of Naomi Klein, Malcolm
Gladwell and Jared Diamond, and critical
acclaim from the Icelandic media. It has also won
the Icelandic Literary Award and the Icelandic
Bookseller Prize.

Held in a large park, Laugardalur, which is
near Reykjavik, the concert also features local
musician Ólöf Arnalds and will be held between
5pm and 10pm on Saturday 28th June 2008.
Entry is free and all of the performances will be
in broad daylight with Iceland’s capital city and
dramatic rolling scenery providing a perfect
backdrop to what is expected to be one of the
biggest concerts the country has seen.
Both headlining artists have recently finished
a series of touring commitments, with Sigur
Rós releasing their brand new album ‘Með
suð í eyrum við spilum endalaust’ on June 23
and Björk following 2007’s ‘Volta’ with a huge
worldwide tour.


If Dreamland: a self help manual to a frightened
nation was an equivalent best seller in America,
20 million people would own a copy. Now
translated into English, respected Icelandic
author Andri Snær Magnason offers a unique
perspective on the environmental problems that
two musical superstars have dedicated a whole
concert to addressing - that of the dramatic
increase in aluminium smelting destroying
pristine Icelandic nature.
The book was a runaway hit in Iceland and
has inspired a renaissance of environmental
consciousness, specifically against the industrial
metal processing plants that are ruining vast
chunks of Europe’s largest unspoilt wilderness.
Andri’s work has been published in twenty
countries around the world and he’s collaborated
with several musicians, including fellow
Icelanders Múm.
A feature length documentary film based on the
book is scheduled to be released this autumn.

PR contact
Ben Murray
benjamin.h.murray@googlemail.com
+44 (0) 7837 998806
+44 (0) 207 274 9955

Concert website
nattura.info

Sigur Rós
sigurros.com

Björk
bjork.com

Andri Snær Magnason
www.simnet.is/andri